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LROC Delivers "Something Special" to New Nelly single |
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Written by Stu
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 LROC DELIVERS “Something Special” TO NEW NELLY SINGLE-“Stepped on My J’s”, USHER ALBUM AND SECRET GARDEN REMIX
New York, NY June 2008----One of the music industry’s more interesting
qualities is its uncanny ability to produce those few innovative
musician/producer/songwriters who bring a unique “special something” to
whatever music project they are working on. They have an unequaled
degree of persona, display innovative ideas and represent a certain
unexplained vision of life and its music that the masses can closely
identify. Think QUNCY JONES, KENNY GAMBLE, JERMAINE DUPRI, JIMMY JAM
and TERRY LEWIS,. These personalities are pretty much representative as
highly successful music producers, songwriters and musicians in the
last 25 years. Now, another name has surfaced by way of Atlanta’s LROC.
In the last three years, LROC has co-produced, written and played on an
impressive list of records for pop music royalty including JANET
JACKSON, MARIAH CAREY, USHER, MONICA, BOW WOW, NELLY, CHINGY, LIL’
JOHN, LL COOL J, ICE CUBE, TOO SHORT, PAUL WALL, FRANCHIZE BOYS and
MARIO. LROC is on everybody’s radar as evidenced by recent
cover/feature profile articles in PLAYBACK, BILLBOARD, REMIX, HIP HOP
WEEKLY, SMOOTH, ELECTRONIC MUSICIAN, RAPFANATIC, MUSIC CONNECTION,
SCRATCH and BLACK RADIO EXCLUSIVE Magazines, as well as a myriad of
on-line music sites. His talents as a producer, writer and musician
keep him in demand and his creative contributions to hits by the likes
of Nelly, Usher and Janet keep him on the charts. They know LROC will
deliver that “something special” that makes a great record even better.
LROC recently completed work with Jermaine Dupri on Nelly’s new single,
“Stepped On My J’s” and Usher’s much awaited new CD, as well as a remix
on Quincy Jones’ SECRET GARDEN with some very special guest
performances.
“Getting to write, produce and play music is what I have always wanted
to do. To be able to do that with people like Jermaine, Lil John and
the artists I get to work with is a huge blessing. I’m really excited
about some of the new artists and definitely about the new equipment
and technology”. Says LROC.
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